We’re a brand development and communications firm, using our collective expertise in building brands based on core corporate communications principles, sales & marketing, crisis management, sponsorship and brand endorsement strategies to help clients reach their business goals.
BRAND
DEVELOPMENT
Our team of senior executives will work closely with your brand to assess where you are and develop a brand and communications strategy that meets your needs and exceeds your expectations. Our 360 brand assessment starts with internal and external client review, targeted audience research, and evaluation of your existing communications platforms. We develop strategies that underscore your brand’s attributes, identify points of differentiation and develop key messages that best support your brand promise. We’ll work to create the brand architecture and graphic imagery that best articulates your brand and value proposition.
STRATEGIC
COMMUNICATIONS
We believe strategic communications is about insight, perspective, brand authenticity and thoughtful execution. It’s creating opportunities while anticipating challenges–from your brand promise and consumer experiences to employee engagement, marketing, social and traditional media interaction. Utilizing a synergistic approach, our team will help you retool, develop strategies and build comprehensive communications platforms which serve your brand in the short and long term. We’ll help you manage the information flow, deliver key messages and reaffirm brand experiences that resonate and create sustained conversation with your audiences.
COMMUNICATIONS
MANAGEMENT & CONSULTING
Our team has built and led the communications departments of major corporate brands, sports and entertainment companies, city agencies, universities, and non-profits from start-ups to century-old organizations. Whether it’s managing a public relations crisis, launching a new product, repositioning your brand or generating positive press coverage, our deep experience and strong national and local media relationships will help provide the oversight, strategies, media training and coaching your senior executives and team need be successful.
MEDIA & COMMUNITY
RELATIONS
Strong media relationships, crafting relevant story angles and generating positive media coverage is our expertise. We will plan and execute public relations campaigns that are creative, engaging and capture positive media attention to drive awareness and build audience trust and loyalty. However, it doesn’t stop there. Engaging key influencers in communities including business, civic, government, consumer advocates and community organizations are just as crucial to building your brand and solidifying its public reputation. Consider us your bridge to build better community standing and cultivate relationships that support your brand now and in the future.
ENDORSEMENTS,
PARTNERSHIPS,
& SPONSORSHIPS
Sometimes all it takes is a great partnership to bring a good idea to life. We help our clients bridge the divide and find the right partners to change lives, affect culture, and make a difference. We believe that conscious corporate partners, non-profit organizations, and individuals with a passion for change share the keys to a better world. We work to uncover the best opportunities for our clients to align with the right brands to share their convictions and passion. Our fresh, intimate approach to meaningful alliances, and endorsements helps create long-term collaborations that challenge the impossible.
CAUSE MARKETING
Critical social issues and good works are our passion. Our eclectic team has traveled extensively, lived in third-world countries and believe in using our brand communications skills and experiences to help foster social change. From national health issues, economic distress and hunger to poverty across the world, we’ve helped our clients develop campaigns that matter. We are steadfast in the belief that every problem has a solution and are inspired daily to create organic campaigns that impact people and their lives in positive ways.
