NCAA BASKETBALL STAR MATEEN CLEAVES

BRANDING FOR SUCCESS

PROJECT DETAILS

The Work: 

Brand Development, Marketing Communications, Local/National Public Relations, Endorsements, Speaking Engagements, Partnership Development, Community Campaign Concept Development & Activation, Sponsorship Acquisition

Description:

After an illustrious sports career, MSU Spartan and legendary 2000 NCAA Champion Mateen Cleaves, was ready for phase two of his career.  Seeking assistance to strengthen his brand, and develop a career in broadcasting, Cleaves turned to MARC Global Communications.   We used our 360 analysis to learn more about the athlete selected by the NCAA as one of the top players in its 75 year history, and helped him capitalize on his natural assets, work on his delivery, and fine tune his communications style.  Building interest through well-placed local and national radio and TV interviews and commentaries, Marc Global repositioned Cleaves towards the national sports desk.

Today, Cleaves is recognized for his expertise and knowledge of college basketball and the NBA, serving as a sports analyst for CBS Sports, Fox Sports Detroit, and SiriusXM Radio. Known for his philanthropic interests and his dedication to the Michigan community, Mateen also wanted to develop strong community programs in Flint, Lansing, Detroit and Benton Harbor, MI.   While working with his team to develop programs including the Mateen Cleaves 1 Goal, 1 Passion Summer Basketball Camps, and Hope for the Holidays, as well as other community based initiatives, MARC Global focused on developing partnerships with Detroit’s professional sports teams including the Pistons, Tigers and the Red Wings, and on creating relationships and sponsorship opportunities with companies including Meijer, Coca-Cola, Allstate and other national and local businesses.

Our work also included securing speaking engagements, a Board Membership with the NCAA and other community-based and paid opportunities. Recognized for his achievements and societal contributions, the MSU Hall of Famer was inducted in the Michigan State Hall of Fame in 2010, and into the State of Michigan Sports Hall of Fame in 2013.

CLIENT PICTURES

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