The Work: Brand Assessment, Website Development, Communications Strategy, Public Relations, Panel & Speaking Engagements
Aquarius Sports & Entertainment, a leading sponsorship agency based in the Washington/Baltimore area has experienced phenomenal business growth in the past few years. Twice recognized by Inc. Magazine as one of America’s fastest-growing private companies by the prestigious Inc. 500|5000 list and named a 2014 finalist for SportsBusiness Journal’s Sports Business Award, Aquarius enlisted MARC Global Communications to help further define the company’s brand, assist with its website development, and design a communications strategy to increase awareness of its work.
MARC Global designed and executed our 360 brand analysis, working closely with Aquarius, its clients and partners to first define the brands’ strengths, attributes, challenges and opportunities for growth. Once defined, we created a communications plan to capitalize on inherent organizational strengths. The plan provided a solid foundation as we assisted with website content development and general company positioning. Since then, Aquarius has been recognized and sought after for its expertise by local and national media, and the company’s CEO has earned position as a regular contributor for Fox Sports Radio. In addition, the company has been included in panel discussions such as the Cynopsis Sports “Women of Action” panel during the annual sports business conference.