ADMORE

ADAPTING ADVERTISING TO A CHANGING CULTURE

PROJECT DETAILS

The Work:

Corporate Brand Management, Marketing, Strategic Communications, Media Relations

The Description:

Television – or what we’ve always conventionally known as “television” – is changing. Anytime, any place, any device is fast eradicating “appointment TV,” and so the ways in which the world’s most innovative marketers evaluate, measure and connect with TV audiences is shifting irreversibly too. One of three main Cannella Media LLC operating units, AdMore already ranks among America’s most established providers of long-form programmatic TV solutions, offering major advertisers an unparalleled network of performance-based inventory drawn from more than 1,200 local TV stations, cable systems, top networks and other TV partners. Using its proprietary software and other web-based tools and easy to navigate dashboards, AdMore integrates the most authentic third-party performance data provider by Nielsen Media Research and other sources to help marketers optimize the targeted reach of their advertising campaigns while validating performance in real-time. MARC Global Communications has built and continues to expand upon both AdMore’s and sister short-form direct response TV unit REVShare’s corporate brand, business-to- business communications, and overall marketing and communications strategy, establishing both of these Cannella divisions as recognized industry leaders in their fast-evolving marketing fields.

 

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