COLLECTIVELY, OUR TEAM HAS FACED EVERY TYPE OF EMERGING AND CORPORATE BUSINESS CHALLENGE, PUBLIC RELATIONS ISSUE, CRISIS AND BRAND REPUTATION DEVELOPMENT. FROM MANAGING POLITICAL DOGFIGHTS AND MALIGNED SPORTS’ FIGURES TO CORPORATE BACKLASH AND REBUILDING NON-PROFITS, WE’VE SEEN IT ALL.
We have an insiders’ perspective, helping organizations to survive, grow and thrive.
Some firms can talk “in theory” about your industry, but may not consider the nuances of different environments.
Our backgrounds include Fortune 500 corporate, sports, entertainment, non-profit, government and academic brands. We understand how they work and how to help build better brands, avoid the danger zones and give organizations the assets they need to evolve.
TAKE ADVANTAGE OF US
…our experience at least
AND SEE WHAT CAN HAPPEN WITH YOUR BRAND
President & CEO
Martine Charles, President & CEO of M.A.R.C. Global Communications, is strategic communications expert, skilled in brand development, creation and execution of comprehensive marketing & communications campaigns and targeted corporate and crisis communications plans.
Her relationships with the nation’s top sports, business and entertainment brands have enabled her company and teams to produce outstanding campaigns and positioning strategies for high profile clients, and Fortune 500 companies. Results-driven, she is known for her ability to move the needle and create sustained best-in-class media coverage, and transparent brand communications strategies for blue-chip organizations and world-renowned clients.
Prior to forging an entrepreneurial trail, Charles worked as Vice President of Corporate Communications at VH1 and RealNetworks, Inc.,(Nasdaq: RNWK), and held executive positions at CNBC and other top media entities. Among her accomplishments, Charles served as communications strategist for the Real Networks vs. Microsoft Antitrust case (2002), steered positioning for VH1’s Save the Music Foundation and “The Concert”, a Democratic fund raising event held by Jann Wenner, Harvey Weinstein and John Sykes. Charles also assisted in the development of communication to position CNBC as an accessible financial tool for the general public, and was instrumental in launching the ground-breaking political and financial CNBC/MSNBC programs “Hardball with Chris Matthews,” “Geraldo Rivera” and “Business Center with Ron lnsana & Sue Herrera,” as well as “Tim Russert” and the show “Equal Time with Dee Dee Myers & Bay Buchanan.”
At RealNetworks, Charles oversaw the research, events and public relations divisions of the growing technology company. A communications pioneer, she implemented campaigns to introduce “television on the internet” via the RealOne SuperPass paid subscription services. That early program offered millions of subscribers the ability to watch E!, ABC News, CNN, MLB, NASCAR, and the NBA programs on their laptops and the technology introduced at the time is today a lifestyle staple.
Most recently, Charles served as President of PRO Sports Communications, handling business development, and creating and executing communications strategy and providing media training for notable sports, entertainment and corporate brands including the NBA‘s Memphis Grizzlies, the Chicago 2016 Olympic Bid, USA Swimming, SONY Pictures Home Entertainment , The History Channel , SONY, REMY, the BET Music Awards, TV One, Toyota‘s sponsorship of the 2007 Brooks & Dunn Tour, the Toyota-United Pro Cycling Team, Rock & Republic’s Rock Racing PRO Cycling Team and Team Type 1 PRO Cycling Team, and numerous others.
Thomas Tyrer possesses a deep and diverse background in major media, having served as a top strategic communications executive at major production studios and broadcast, cable and sports programming services, as well as an influential business journalist and industry analyst. With more than 25 years’ experience, he is particularly skilled at brand development and reputation management, identifying and capitalizing upon digital business opportunities for traditional brands, crisis communications – particularly surrounding programming acquisitions and new networks – creating new assets, and translating core strategic goals into significant operating results. Tyrer is also president and managing partner of Circle Change Communications, a Los Angeles-based media consultancy responsible for setting strategic direction to centralized programming, marketing, customer care and associated business operations for DIRECTV, while also managing its associated public relations campaigns. He has helped to establish DIRECTV as a progressive industry leader throughout the financial, regulatory and programming communities, and most importantly, among its own consumers. His work has helped to create powerful cross-platform operations and activities inside of the world’s leading satellite provider, while also conserving billions of dollars in often-unavoidable programming expenditures.
Before his current collaborations with M.A.R.C. Global Communications, Tyrer was senior vice president of communications and cross-platform operations for The News Corporation’s Fox Networks Group. During a 12-year career at Fox, Tyrer helped to launch and solidify many of the global conglomerate’s most vital operating units including the more than 35-strong Fox Cable Networks, Fox Television Studios and Fox Broadcasting Co., the fourth major broadcast network.
He was responsible for coordinating integrated campaigns around News Corp.’s most valuable brands including “The Simpsons,” “Star Wars,” “American Idol” and “FOX Sports,” and developed several industry-altering communications strategies to create the more than $10 billion retransmission consent marketplace for broadcast stations and networks; reverse the flow of compensation from local station affiliates to core programming services; and forge new multi-billion networks from partnered brands including the National Geographic and Big Ten Conference.
As joint head of communications at nascent corporate entities Fox Cable Networks and Fox Television Studios, Tyrer helped The News Corp. to establish a new business model to produce high-quality original content like “The Shield” at significantly less expense to create parity between emerging programming services and established entertainment and information channels. Fox Networks Group became the largest and most profitable unit within News Corporation during his tenure, with revenue increasing more than 600 percent.
Tyrer earned a masters degree from the University of Iowa Writer’s Workshop and has B.A. in English with emphasis in African-American Studies and Philosophy from the same institution. He became a leading business journalist in his hometown of Chicago at Crain Communications before relocating to cover the Los Angeles media industry, and now lives with his wife – another former business journalist – and two sons in Manhattan Beach, Calif.